Affiliates

This Affiliates page outlines the principles, structure, and conditions of participation in our affiliate and partnership program. It is intended for individuals and organizations interested in promoting the Website and Services in exchange for commission-based compensation, subject to compliance with applicable rules and standards.

Participation in the affiliate program at bj88 requires acceptance of these Affiliate Terms in addition to the general Terms and Conditions, Privacy Policy, and any additional guidelines communicated as part of the partnership arrangement.

1. Purpose of the Affiliate Program

The affiliate program is designed to establish mutually beneficial partnerships with third parties who introduce new users to the Website through approved marketing channels. Affiliates act as independent promoters and are not employees, agents, or representatives of the platform.

The goal of the program is to expand brand awareness, reach relevant audiences, and ensure that promotional activities are conducted responsibly, transparently, and in compliance with legal and ethical standards.

2. Eligibility and Application

Participation in the affiliate program is subject to approval. Prospective affiliates may be required to submit an application providing information about their identity, marketing methods, traffic sources, geographic reach, and experience.

We reserve the right to approve or reject applications at our discretion. Approval may be withheld where proposed marketing methods are deemed unsuitable, misleading, unlawful, or incompatible with responsible advertising principles.

Affiliates must be of legal age and have the legal capacity to enter into binding agreements. Where applicable, additional verification or documentation may be requested before activation.

3. Affiliate Relationship and Independence

Affiliates operate as independent contractors. Nothing in the affiliate arrangement creates a partnership, employment relationship, joint venture, or agency between the affiliate and the platform.

Affiliates have no authority to act on behalf of the platform, bind the platform to any obligation, or make representations regarding services, guarantees, or outcomes beyond officially approved marketing materials.

4. Marketing Methods and Approved Channels

Affiliates may promote the Website through approved channels such as websites, content platforms, social media, email marketing, or other digital advertising methods, provided such channels comply with applicable laws and program rules.

All promotional activities must be conducted in a responsible and transparent manner. Affiliates are prohibited from using misleading, deceptive, or aggressive marketing practices.

4.1 Prohibited Marketing Practices

The following practices are strictly prohibited and may result in immediate termination from the affiliate program:

  • False or exaggerated claims regarding winnings, odds, or guaranteed results;
  • Promotion targeting minors or vulnerable individuals;
  • Misrepresentation of licensing, legal status, or regulatory approval;
  • Spam, unsolicited messaging, or unauthorized mass communications;
  • Use of copyrighted materials without permission;
  • Impersonation of the platform or use of misleading brand identifiers.

5. Responsible Advertising Standards

Affiliates are required to adhere to responsible advertising standards, including the promotion of responsible gaming principles. Marketing content must not portray gaming as a solution to financial problems or as a guaranteed source of income.

Affiliates must include appropriate age restrictions, responsible gaming messages, and disclaimers where required by law or program guidelines.

6. Tracking, Referrals, and Attribution

Affiliate referrals are tracked using unique links, identifiers, or tracking tools provided by the platform or its technology partners. Accurate tracking depends on proper implementation of these tools and the end user’s acceptance of cookies or similar technologies.

We are not responsible for tracking failures resulting from user device settings, browser restrictions, ad blockers, or technical issues outside our reasonable control.

7. Commission Models and Calculation

Affiliate commissions may be calculated based on various models, including revenue share, cost-per-acquisition (CPA), or hybrid arrangements. The specific commission structure applicable to an affiliate will be outlined in the individual agreement or program dashboard.

Commission calculations may take into account factors such as:

  • Net revenue generated by referred users;
  • Applicable taxes, fees, and chargebacks;
  • Bonus costs and promotional deductions;
  • Fraud prevention adjustments.

8. Reporting and Transparency

Affiliates may be provided with access to reporting tools that display referral activity, performance metrics, and commission calculations. While we aim to provide accurate and timely reporting, such data is provided for informational purposes and may be subject to verification.

Any discrepancies should be reported promptly for review. Final commission determinations are based on validated data and internal records.

9. Payment of Affiliate Commissions

Commission payments are subject to minimum payout thresholds, payment schedules, and verification requirements. Payment methods and currencies may vary depending on availability and affiliate location.

Affiliates are responsible for providing accurate payment details and complying with any tax reporting or regulatory obligations applicable in their jurisdiction.

10. Compliance, Monitoring, and Audits

We reserve the right to monitor affiliate activity to ensure compliance with program rules and applicable laws. This may include reviewing promotional content, traffic sources, and referral behavior.

Where violations or irregularities are identified, we may withhold commissions, request corrective action, or suspend or terminate the affiliate relationship.

11. Fraud Prevention and Irregular Activity

Maintaining the integrity of the affiliate program is a priority. Any form of fraud, manipulation, or artificial generation of traffic is strictly prohibited. Fraudulent activity undermines the fairness of the program and may cause financial and reputational harm.

Examples of prohibited behavior include, but are not limited to:

  • Artificially inflating traffic, registrations, or activity through bots or automation;
  • Self-referrals or referrals from related parties without prior approval;
  • Incentivizing users to register or deposit in a misleading or deceptive manner;
  • Misuse of tracking links or manipulation of attribution systems;
  • Any activity intended to bypass safeguards or exploit commission structures.

Where fraud or irregular activity is suspected, we reserve the right to investigate, suspend tracking, withhold commissions, and terminate the affiliate relationship. Decisions related to fraud prevention are final and based on internal review.

12. Suspension and Termination of Affiliate Participation

We reserve the right to suspend or terminate affiliate participation at any time, with or without prior notice, if an affiliate breaches these terms, applicable laws, or responsible advertising standards.

Termination may occur in cases including:

  • Violation of marketing or advertising rules;
  • Fraudulent or deceptive practices;
  • Failure to comply with legal or regulatory requirements;
  • Reputational risk to the platform;
  • Inactivity over an extended period.

Upon termination, all affiliate rights cease immediately. Outstanding commissions may be forfeited where termination results from breach, fraud, or abuse.

13. Intellectual Property and Brand Usage

Affiliates may be granted a limited, non-exclusive, non-transferable license to use approved brand materials solely for the purpose of promoting the Website in accordance with these terms.

Affiliates must not modify brand assets, logos, trademarks, or marketing materials without prior approval. Use of the brand must not create confusion, misrepresentation, or imply ownership, endorsement, or exclusive partnership beyond the affiliate relationship.

All intellectual property rights remain the sole property of the platform or its licensors. Unauthorized use may result in termination and legal action.

14. Confidentiality and Data Protection

Affiliates may gain access to confidential information, including performance data, commission structures, or operational details. Such information must be treated as confidential and used solely for purposes related to the affiliate program.

Affiliates must comply with applicable data protection laws when processing personal data obtained through affiliate activity. This includes implementing reasonable safeguards and using data only for authorized purposes.

15. Taxes and Legal Responsibilities

Affiliates are solely responsible for determining and fulfilling any tax obligations arising from commission payments. We do not provide tax advice and do not withhold taxes unless required by law.

Affiliates are responsible for ensuring that their promotional activities comply with all applicable local, national, and international laws, including advertising, consumer protection, and data protection regulations.

16. Limitation of Liability

To the maximum extent permitted by law, we shall not be liable for any indirect, incidental, or consequential damages arising from participation in the affiliate program. This includes loss of revenue, data, or business opportunities.

Our total liability, if any, shall not exceed the amount of commissions paid to the affiliate during the period giving rise to the claim.

17. Indemnification

Affiliates agree to indemnify and hold harmless the platform, its operators, partners, and service providers from any claims, liabilities, damages, losses, or expenses arising from:

  • Breach of these affiliate terms;
  • Unlawful or misleading promotional activities;
  • Violation of third-party rights;
  • Failure to comply with legal obligations.

18. Governing Law and Jurisdiction

These Affiliate terms shall be governed by and construed in accordance with the laws applicable to the operation of the platform. Any disputes arising from participation in the affiliate program shall fall under the jurisdiction of competent courts, unless otherwise required by law.

19. Amendments to Affiliate Terms

We reserve the right to update or modify these Affiliate terms at any time. Updated versions will be published on the Website with a revised “Last updated” date. Continued participation in the affiliate program constitutes acceptance of the updated terms.

20. Entire Agreement

These Affiliate terms, together with any additional agreements or guidelines provided as part of the affiliate program, constitute the entire agreement between the affiliate and the platform concerning participation in the program.

21. Contact Information

If you have questions regarding the affiliate program, commission structures, or these terms, you may contact us through the communication channels provided on the Website.